Super Bowl ad for animated film 'RIO' to make history with first-ever embedded code

This Sunday, the new animated feature ?RIO? will make Super Bowl commercial history with a �30-second spot that will be the first to ever hit the airwaves with an embedded code.
The frame will appear on the ad for the 20th Century Fox film ?RIO? with an embedded code that will direct fans to a special [...]

Source: http://entertainment.blogs.foxnews.com/2011/02/02/super-bowl-ad-for-animated-film-rio-to-make-history-with-first-ever-embedded-code/

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